MVRDV - Chungha building

Chungha building

Just before a Korean pop-song became a global success on YouTube for the first time in history, MVRDV was commissioned by Woon Nam Management Ltd. to redefine a building on Gangnam’s chic Apgujung Road. Even though the Chungha building was completed in the 1980’s it was already outdated in a street dominated by flagship stores. The transformation, which added an extra level, was completed in just 9 months.


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MVRDV realised Chungha Building together with InC Design (co-architect and project management), Ain Construction, 1’st Structure, Total LED and M&S Ceramic.


They say that purple has a subduing effect. Do you agree? The stunning Chungha Building in Seoul, South Korea was designed by Dutch architecture studio MVRDV.

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