This updated second version of the Vertical Village exhibition was presented in Seoul, along with a program of workshops and lectures. Building on the success of the public art component of the previous Vertical Village Exhibition, the Seoul version featured architectural installations for everyday viewers. The events program was designed as podium for the Vertical Village concept, and an updated version of the Vertical Village book was published in Korean to increase its exposure.
Under the title 'Welcome to the Vertical Village', this exhibition explores the rapid urban transformation of East Asia and the positive qualities of urban villages. It proposes a much denser, vertical approach to development as a radical alternative to the monotonous block architecture of identical apartment units, and their consequences for the city. The exhibition consists of analytical research, various movies, a documentary and animations, two software packages and a 3 meter tall sculpture of a possible Vertical Village developed by MVRDV and The Why Factory.
Visitors can design their ideal house and compose their own Vertical Village with parametric software.Total Museum of Contemporary Art (TMCA) in Seoul invited MVRDV, The Why Factory and JUT Foundation for Arts and Architecture to move the Vertical Village exhibition to Seoul. The exhibition is developed as a large installation. Visitors experience a walk through a large 1:15 scale model of a vertical village composed of more than 700 objects, turning the museum into a Vertical Village itself. Outside, a model of the Vertical Village is exhibited, which after the show will be shown permanently as a piece or public art at a small plaza in the city centre which is surrounded by grey monolithic buildings, emphasizing the quality of the urban village even more.
Equal Books Publishers Seoul published the Korean edition of the Vertical Village catalogue, which added to and updated the English and Chinese edition. The book contains the extensive research made comprehensible with countless colour illustrations. It features detailed case studies for Seoul, Beijing, Shanghai, Taipei, Djakarta, Tokyo and Bangkok, interviews with Winy Maas, Alfredo Brillemburg and Hubert Klumpner, Lieven De Cauter, Peter Trummer and many others.