When establishing an approach to designing façades for Tiffany, MVRDV’s designers developed a range of principles inspired by the Tiffany & Co.’s legacy brand that could be translated into fantastical, finely crafted, eye-catching architectural results. From the drive to experiment with materials to a strong sense of three-dimensionality – informed by the tactility of Tiffany jewellery and the refined geometry of diamond cuts – these principles guided the creation of the Stuttgart store.

Each diamond is cast by hand using a “slip-casting” method, then glazed in one of nine colours that make a gradient from Tiffany’s signature robin’s-egg blue to a pristine white. This colour gradient helps Tiffany to capture shopper’s attention, while also allowing the store to feel at home among the neutral colours of the Dorotheen Quartier.