The concept designed by MVRDV for developer Glockenweiß convinced the competition committee thanks to its creation of considerably more space for the creative scene than was required in the tender. The masterplan proposes two perimeter buildings at the edges of the urban block, as envisaged by the development plan, but the inner courtyard – originally foreseen as an empty square – will be used for an innovative mix of functions, creating a spatial density that will allow for small-scale interventions and thus guarantee more intimacy as well as diversity.
The ensemble of buildings helps to provide a total of 24,400 square metres of floor space, 6,950 square metres of which will be affordable rental space, offering far more affordable space to the small-scale cultural and creative industries than was originally expected. By introducing different building volumes, a spatially diverse quarter is created with alleys, courtyards, green roofs, and squares. It creates a variety of possibilities for interaction and is an expression of the diversity of its users, while also going beyond the original requirements of the brief with additional functions such as catering, a kindergarten, and conference and exhibition areas.

The new creative quarter Potsdam will be built in three construction phases. First, affordable studio space will be realized in 2023 to provide a seamless transition for the artists now located in the Rechenzentrum. The first construction phase will involve the creation of a building on the site of the former Langer Stall, based on the original building volume and incorporating the building’s preserved end façade. The second phase covers the realization of the Village buildings within the building block. In a last phase a housing block along the Werner-Seelenbinder Strasse will complete the ensemble.
The masterplan includes a comprehensive sustainability concept, with key elements including the integration of public and private green spaces, the use of recyclable materials, the integration of elements for sustainable energy generation, and the communication of a new and adaptable mobility concept. Starting from the already-excellent pedestrian and public transport connections of the inner-city location, the planned footpaths and cycle paths of the creative quarter will be supplemented by an electric car-sharing scheme, reducing the need for private car ownership among the tenants of the area.