
Eleven Square
MVRDV's design for the new Eleven Square development situated next to the Johan Cruijff ArenA in Amsterdam provides Arenapoort with a dynamic new urban area where living, working, shopping, and leisure are combined.
- Location
- Amsterdam, Netherlands
- Status
- In progress
- Year
- 2017–
- Surface
- 138500 m²
- Client
- OMC (AM, Ballast Nedam and ING)
- Programmes
- Mixed use, Offices, Retail, Theatre, Residential, Cultural, Bar-restaurant
The area of 2.5 hectares opposite The Johan Cruijff ArenA, a mere 15 minutes by train from the historic centre of Amsterdam, will transform into a dense urban area, thanks to MVRDV’s proposal to optimize a mix of different functions. The proposal consists of four building clusters with approximately 400 social rental houses reserved for students, 700 rental houses and an estimate of 30.000 m2 for offices, a theatre, a hotel, restaurants and underground parking facilities.
Eleven Square will exist as a lively and vibrant hub where visitors and residents alike are engaged irrespective of the time of day. The site, an underutilized plot with great potential, will be urbanized. The introduction of a square will connect the proposal to existing public areas and embed the project within its surroundings. A focus on accessibility, connectivity and a sensitivity to scale ensure that the proposal reads as part of the existing neighbourhood.
According to Winy Maas, co-founder of MVRDV, ‘A series of new building blocks will arise that make nice, lively and intimate public spaces and streets. The Zuidoost area is seriously in need of such a district.’ With construction expected to commence in 2020 the Eleven Square will do just so with a proposal that reinvigorates Arenapoort whilst embracing its unique character.
At the centre of the Eleven Square masterplan MVRDV has designed Eleven Home, a 43-storey residential tower of 145 metres that will mark the skyline of the southeast of Amsterdam. With its striking façade fading from blue to green and articulated corner panels, Eleven Home integrates both aesthetic and functional elements.
Every apartment in the tower is designed with natural light and panoramic views in mind, complemented by private loggias that create outdoor spaces for each unit. The innovative façade incorporates reflective surfaces that shift in colour depending on the weather, enhancing the building’s interaction with its surroundings. The upper floors of the tower are designed to accommodate four penthouses, offering expansive outdoor spaces with impressive views on the city. Acoustic measures are incorporated to provide residents with a quiet living environment, including noise buffers and soundproof loggias, despite the lively district below.
Nature and wellbeing are central elements of the Eleven Square masterplan and Eleven Home tower. The development incorporates green spaces, initiatives to support local biodiversity, and energy-efficient systems such as solar panels and green roofs – including a grand roof terrace with amenities for residents on top of the plinth Eleven Home.
The Eleven Square development is designed by an international team of architects: MVRDV, Gensler, Neutelings Riedijk Architects, and NL Architects. The project will provide approximately 1,100 apartments and student studios, along with around 70,000 m² of commercial space, including (flex) offices, restaurants, leisure and sports facilities, a hotel, a theatre, and a wide range of retail to the ArenApoort district of Amsterdam. Construction is expected to begin in the second quarter of 2026.
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Credits
- Architect
- Founding partner in charge
- Eleven Square masterplan
- Eleven Home
- Partner:
- Frans de Witte
- Collaborators
- Structural engineer:
- Pieters Bouwtechniek
- MEP:
- Huygen
- Cost calculation:
- Skaal
- Building physics:
- Cauberg Huygen
- Real estate concept support:
- One GO
- Facade advisor:
- DGMR
- Visualizations (masterplan):
- DPI

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