The exhibition hall consisted of two levels:
LEVEL 1: THE PRODUCTS
On the first level, a labyrinth of ideas was created. The floor was designed as a maze of black rooms each accommodating the work of an individual designer or installation actively contributing to the making of a new world. Visitors were encouraged to move from room to room experiencing each contribution separately but still as part of a greater narrative.
LEVEL 2: THE MAKERS
On the level, stairs led to a glass floor that allowed for views of the products, designers and visitors below. Akin to a ‘dance floor’ it encouraged visitors to walk ‘over’ (hi)stories whilst engaging with future products. An illuminated space for both reflection and projection that, although apart, remained connected to the exhibits below.
- Principal in charge
- Design team
- Copyright: MVRDV
- Partners: Design Society