The ‘Beehive’ concept combines studios and offices in one building. The studios (together with the stage direction department) are located in the centre of the volume; their position is fixed. The studio annex rooms and offices are ‘wrapped’ around the studio complex as rings and stacked on top of each other creating one single volume. A spacious atrium emerges above the roof of the studios. The ‘roof’ of the studio complex functions as the lobby and event space, the atrium supports the climatic conditions inside the building. In order to get access, facilitate orientation and create views from inside as well as outside the building, the shape of the rings is modified in various places. Not only does this allow for new interior lighting configurations but it also creates extra space on each floor: in the form of additional space for circulation and informal meeting areas inside the atrium, or external terraces.

The lobby is accessed via escalators from the Fernsehstrasse, which enter the building at the point where the rings are opened. The lobby stretches across the entire atrium. Cores are positioned on either end, which provide access (by means of elevators and staircases) to the offices on the floors above. The studios and its annex rooms are accessed at ground level and are interconnected by a continuous circulation route.

A steel construction transfers the load of the upper floors via a transfer level across the studio volume down to the ground. Trusses of a floor-to-ceiling height span across the entire atrium. The news department is located here. The two floors above house the MSC-Technology and Multimedia departments.