These buildings focus on the vertical movement of the visitors and are more public, less exclusive or intimidating than fashionable ‘name-brand’ buildings. But the real qualities of these buildings are not directly visible from the street and they lack the iconic exterior qualities of more recent Omotesando stores. Can we combine an open character with an iconic exterior and get the best of both typologies?
The new building needed to provide real estate flexibility, serving one or several occupants or companies. It should therefore communicate on both scale levels, on the level of the building as a whole and on the level of the independent shops inside the building.The program consists of 7 floors each with a surface of 60 percent of the total plot. By twisting these floors gradually around a central core, a series of terraces emerge connected by stairs and elevators that are placed outside the volumes. They create a twin pair of two vertical stepped terraced streets, on each side of the core. One is for ascending and the other for descending. The route will spiral upwards from Omotesando Street and then descend towards Cat Street, activating both streets.