MVRDV’s Markthal has been selected for the MIPIM Award 2015 for Best Shopping Centre. MIPIM, the world’s largest real estate and property fair, is held in Cannes in March each year, attracting more than 25.000 people. The prestigious award is chosen based on an equal split between the votes of the jury and the votes of the attendees of the conference. This year’s jury included Kengo Kuma and Dominique Perrault, in addition to nine other industry leaders from the fields of property and real estate. The Markthal beat out three other buildings, in Paris, Tianjin, and Tangerang in Indonesia, to win the award.
On receiving the award, co-founding director of MVRDV Winy Maas said “The MIPIM award recognizes innovation and daring in the building sector. The developer Provast dared to realize our vision for a new typology, and the building is now honored on the global real estate stage. That is a fantastic reward for a developer who dared to think outside the box in that way."
The Markthal is MVRDV’s sustainable combination of food, living and leisure. The building’s unprecedented format and mix of functions helped it to win this year’s MIPIM Award. Having brought in more than 3 million visitors in the first three months since its opening, the building has been a blazing success, attracting international media attention and numerous politicians and government officials to visit the building. In the half-year since the building’s opening, and as of this month, fully 90% of the apartments in the building have been sold or let, with exciting food offerings such as Jamie’s Italian, part of British chef Jamie Oliver’s restaurant empire, being the latest to be rumoured to move into the building