At the upcoming online conference Future Business of Architecture, hosted by the RIBA Academy on October 8, the future of the architecture business will take centre stage. Focused on the theme of "Winning Work Today & Tomorrow", a keynote delivered by MVRDV partner Jan Knikker will explore long-term prospects for architects, particularly in the face of environmental and social shifts.

In his presentation, Jan will address how architects can enhance the business side of their practice through marketing, sharing insights from his book "How to Win Work". He will provide a combination of anecdotes, industry knowledge, and actionable tips, demystifying key concepts in Business Development and Public Relations to help architects raise their professional profile and business success.

• Date & time: October 8 - 13:00-15:00 (BST UK)
• Location: Online
• Find more information on how to join here

• Learn more on Jan Knikker here