‘’You are a great designer, but no one knows. Now what?’’ Partner Jan Knikker will give you an answer to this question. He will explain important aspects of PR and Business Development for architects through anecdotes, general information, tips and vital insights during a lecture at IE University - School of Architecture on January 20.

As Partner and director of strategy at MVRDV, Jan Knikker drives the Business Development and Public Relations efforts, spearheading a large and dynamic studio that also includes the office’s visualization capacity. He further leads the office’s branding efforts, and MVRDV’s expansion into new markets, by supporting the office’s ambition to generate solutions to global challenges through a multifaceted approach to architecture and urbanism.

This lecture will be part of the Business of Design Series of the university. The series will be all about improving the marketing, PR and communications strategies that architects and designers should build for their firms. After de lecture, a discussion will take place where the participants can ask their questions. You can join this lecture with a free ticket. The main language of the lecture will be in English.

• Date and time: January 20, 18:00 (CET).
• Location: IE University, Online.
• Find more information here. 
• Get your tickets here.