MVRDV - Director Gideon Maasland to speak at WICONA Conference

Director Gideon Maasland to speak at WICONA Conference


Pressure on cities is increasing all over the world due to population growth. That leads to a choice: cities that endlessly expand or a densification of cities. What will the future city look like? During his lecture at the WICONA Conference, MVRDV Director Gideon Maasland will explain how MVRDV is working on densifications of cities around the world.

He will start his presentation with a research driven approach explaining the Porocity study with think-tank The Why Factory at the TU Delft. This study shows how to densify cities while at the same time creating buildings that are more accessible, open, green, social, friendly, human and sustainable. From there, via new building technologies, Gideon Maasland will show examples of MVRDV projects, including Valley in Amsterdam.


Director and architect Gideon Maasland joined MVRDV in 2016. With extensive experience acquired over a 15-year career at several high profile Dutch offices, he leads MVRDV’s Studio 8, which is responsible for large-scale, complex buildings. Renowned for his detailed and dedicated approach, Gideon Maasland’s work is hands-on. This proved invaluable to the success of his studio in the design and construction of multiple complex, large-scale projects, which meet design expectations in the completed building, and in consistently managed processes. To ensure the highest quality, he is often on the construction site directly overseeing building processes.

The WICONA Conference is a yearly event. The conference will feature industry experts sharing their thoughts on sustainability and the role of architecture within this. The theme of this year is ‘Modular & Flexible Buildings – Sustainability Woven Into This’.

  • Date & time: April 29 – 16:45-17:15 (CET).
  • You can find more information and freely register here.