For over a century, Bulgari has set the pace for Italian style with a forward-looking, creative spirit that draws inspiration from the timeless beauty of Roman art reinterpreted by a distinctive contemporary touch. MVRDV’s design draws on the luxury brand’s heritage. The cornice of via Condotti is a set element used asymmetrically in different locations over the world; an iconic marble façade reinvented and reinterpreted through material experimentation.

By day or night the Bulgari façade achieves the desired translucent effect; radiating a warm amber glow. The proposed catalogue for future Bulgari storefront façades can be adopted globally, making them instantly recognizable and unique in any context - an approach offering endless possibilities that combines sophisticated detailing with high-quality, innovative materials.